October 5, 2022

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YouTube Videogamedunkey reviewer wants to sell games too

YouTube Videogamedunkey reviewer wants to sell games too

An image of a cartoon donkey in a business suit in front of a pink background.

The biggest critic in gaming is publishing. Jason “videogamedunkey” Gastro Advertise in his Latest YouTube video he and his wife, Leah GastroYou’ll run a new independent label called Bigmode dedicated to discovering and evangelizing the best games that haven’t even been made yet. “I’m tired of sitting on the sidelines waiting for great games to come out,” said the YouTuber. “Now I want to get in there and help make that happen.”

Gastrow is far and away from Most dominant YouTuber When it comes to gaming reviews, the polished videos featuring a mixture of gags and rude opinions consistently attract millions of views. Now he says he wants to take his years of tasting and direct it toward helping new independent ventures stand out in the current “sea of ​​mediocrity.” As examples of what he is looking for, he cites some of the best-selling and most popular indie games of recent years such as Enter GungeonAnd the CelesteAnd the Hades.

So what exactly does it entail for Jastro to publish your game? The YouTuber does not go into many details, but claims that Bigmode contracts will be the most favorable for developers and will not limit creative freedom. “I am not looking for creative control over your games but I do want to participate,” he said. The ad video ends with an invitation to developers and studios to go to Bigmode’s website and share their projects and portfolios.

It’s not uncommon for big game characters to collaborate on individual games or even make them part of their overall brand promotion. The comedy gaming channel Game Grumps previously moved into development with the release of dating sim Dad’s dream in 2017. But launching an entire publishing business isn’t a side hustle, and the space is already filled with other established players as the indie gaming scene has exploded over the past decade.

Publishers usually help fund the development of a game, pay for its distribution, marketing, and other logistical necessities in exchange for deducting any revenue it generates. Often these initial costs are not paid in game sales until they are paid The original developers start to see any profitwhich could take days, weeks, or years depending on how well the game works.

One thing Gastrow is promising is that the financial incentives around his new business venture won’t skew or dilute the opinions on his gaming channel. Reviewers on YouTube have long promoted themselves as fearless and uncompromised voices who aren’t beholden to anyone but their audience. The subtext is that the opinions they share are authentic, while everyone else is a shill. That’s certainly one of the messages in Gastrow’s announcement video.

“For gamers that actually play and care about video games, my channel is where they come to find out what’s actually worth playing, and I want all of the real deal gamers out there to know that I would never risk the legitimacy of my channel to push some junk-ass video games I don’t believe in,” he said. Of course, figuring out which game will be the next Cuphead and which will be just another trash imposter during the early phases of development is very different from pointing out that the latest blockbuster sequel .

Gastro goes on to say that his videos will still be mostly funny and playful, while also being serious and strenuous when necessary, and that Bigmod will be a “harmonious” continuation of that spirit. We’ll see how this ambition will affect when the brand’s first game is released.

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