December 4, 2022

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Ticketmaster apologizes to Taylor Swift and her fans for the ticket sales debacle

Ticketmaster apologizes to Taylor Swift and her fans for the ticket sales debacle


New York
CNN Business

Ticket Master I apologized to Taylor Swift and her fans on Late Friday Night After a Ticket disaster This week made it difficult for consumers to buy tickets for the pop star’s new tour.

Ticket site said in Blog post.

The company added that it strives to make buying tickets “as easy as possible,” but that “it wasn’t the case for many people trying to buy tickets” for Swift’s tour, which kicks off March 17 and will host 52 concerts in several venues across the US on period of five months.

The company said it’s working on “supporting our technology for the new custom-defined standard” for its tour. “Once we finalize this, if there are any next steps, updates will be shared accordingly,” she wrote.

mea culpa comes after Swift Wire earlier on Friday about how “painful” it was for her to watch it spiral into chaos.

“I won’t make excuses to anyone because we asked them several times if they could handle this kind of request and we made sure they could,” the singer wrote in an Instagram post on Friday afternoon. “It’s really amazing that 2.4 million people got tickets, but what really bothers me is that a lot of them felt like they had multiple bear attacks to get them.”

Swift added that she would try to “figure out how this situation can be improved moving forward.”

Sales of the singer’s New Era tour kicked off on Tuesday, however Huge demand faltered on the ticketing site, infuriating countless fans who were unable to purchase tickets. Customers complained on social media that Ticketmaster would not load, saying that the platform did not allow them to access tickets, even if they had a pre-sale code for verified fans.

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On Thursday, Ticketmaster announce that the sale to the public, set to begin on Friday, had been canceled due to “unusually high demands on ticketing systems and insufficient remaining ticket stock to meet that demand”.

“For those who didn’t get tickets, all I can say is that my hope is that there will be more opportunities for us to get together and sing these songs,” Swift said.

The Justice Department has launched an antitrust investigation with Live Nation, owner of Ticketmaster, to look into whether the company has a monopoly on the concert market, including ticket purchases, a source familiar with the matter told CNN. The New York Times first mentioned investigation friday.

The newspaper added that the DOJ has been reaching out to music venues and other participants in the ticket market in recent months, asking about Live Nation’s practices and industry dynamics.

live nation answered Saturday in a statement posted on its website, saying it “takes its responsibilities under antitrust laws very seriously” and “does not engage in behavior that could justify antitrust litigation, let alone orders that would require a change in basic business practices.”

The company said in statement. “This dynamic has not changed.”

Live Nation added that the fact that Ticketmaster “continues to be a leader in such an environment is a testament to the platform and those who operate it, not to any anticompetitive business practices”.

“We innovate and invest more in our technology than any other ticketing company, and will continue to do so,” the company wrote, noting that Ticketmaster is “the most transparent, fan-compliant ticketing system in the United States.”

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CNN’s Evan Perez and Tierney Snead contributed to this report

Correction: An earlier version of this story misstated the number of pitches Taylor Swift would play on her IRAs Tour.