Aside from yielding plenty of effective – and hopefully sincere -feedback, reviews are also a great marking tool. Online articles can reach extremely broad audiences, who’ll get to know your game and its characteristics.
How many times, while scrolling through your news feed, an article failed to catch your attention? You ignore it, only to find a similar one later and click on it. Have the press mention your game is a great way to create buzz!
Your objective should be clear: gain the interest of the media, regardless of their opinions!
… But, How Do You Do That?
After we were listed on submitgame.io, the number of developers who asked us for a review skyrocketed. Such an outcome – an indication of how well we’re doing – also forced us to be selective. There was no way we could give everyone some space.
On which grounds, then, would we decide to redeem a key? That’s what we asked ourselves a few minutes later. Some of the answers were obvious, others a bit more exotic. We want to collect them all in a mini-series, hoping they could help some of our readers out!
Obviously, your goal is that of looking both professional and captivating to the eyes of those who should notice you!
Note: the tips listed in this article are based on our personal experience. They might not apply to all situations and to all publishers. If you want to contribute your suggestions to this article, we’d me happy to read them!
1-Build a Website and Your Social Media Accounts
Marketing, regardless of its field of expertise, is all based upon the ability to generate excitement and curiosity. A solid method to achieve that – perfect for Indie Devs on a budget – is boosting your online presence.
A loyal fanbase – built months before your game hits the market – will get involved, send in feedback, and attract the attention of bloggers, YouTubers, and streamers!
My personal suggestion, in this case, is to get someone from your team on that. If you can afford it, get an expert. Just like you’d do with programming, graphics, and sound, plenty of time should be put into this. Only a few games manage to succeed without a proper marketing plan.
Get familiar with Facebook, Twitter, and YouTube. Each of these platforms – when used correctly – is both essential and extremely useful.
Here’s a good way to approach every social media channel:
- Facebook: the world’s biggest online community;
A Facebook Page is a must if you want to share content with the public! Groups, a feature that many tend to underestimate, are great to get in contact with other developers and swap opinions. Facebook ads let you target specific crowds, selecting from those who might like your game. You’ll even be able your demographic’s favorite sub-genre!
The site doesn’t encourage direct communication, though, which is easier to establish on Twitter!
- Twitter: where being active is key;
While it’s enough, for a Facebook profile, to post only every once in a while, on Twitter your thoughts are quickly swept away! You should publish often, be witty, and interact with more popular posts. This platform’s an open channel where everyone can see you. Be brief and avoid arguments. Short, interesting, and on point is the best way to be noticed!
- YouTube: more of a meta-instrument;
You can use this platform to upload videos that others will share. All material should be top-notch, to show viewers just how hard you’re committing!
Before we move forward, I’d like to throw indieDB, Itch.io, and GameJolt into the mix. These three popular sites let you publish pictures of your games and a bio! Some even feature a DevLog section which you can update as soon as something major happens!
2-Curate Your Assets
It’s likely that – when picking the next game to play – influencers might check your social media channels. When that happens, the number of followers that you managed to rake up counts for little. The quality of your content, on the contrary, weights heavily on the final decision.
Personally, I care more for how a project appeals to me than for the number of people who follow it. I prefer a clean, fresh, and sturdy look – with frequent updates that are written in a fluent and enthralling manner – to crowds that rarely do anything.
To achieve that, you should first acknowledge your limits. We often face descriptions written in broken English and questionable design choices. Multiple fonts within the same screen or spelling mistakes can – and they will – invite someone to look elsewhere!
If that’s the case, a solution might be relatively easy to find. You could ask that friend who’s a designer or the other who teaches languages for help! Not much of a social type? Go for freelancing sites or perhaps hire a professional!
…here ends part 1 of our mini-series. The next issue will be out on Wednesday! Feel free to shoot us an e-mail, let us know what you think, and ask your questions!
Original Article By Elisa Napolitano. Translation by Alessandro Cossidente.