August 17, 2022

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CNN ratings plummet in the first weeks under new president Chris Licht

CNN ratings plummet in the first weeks under new president Chris Licht

New boss, worse results.

Cable news giant CNN has seen its viewership plummet in recent weeks under the leadership of newly installed network chief Chris Licht, according to the latest Nielsen ratings.

CNN’s viewership decreased during June compared to the previous month – despite the network’s extensive coverage of the ongoing network. House committee sessions inside the January 6, 2021 riots in the US Capitol.

In June, CNN’s primetime lineup drew an average of 654,000 viewers per night. Of those viewers, only 148,000 are between the ages of 25 and 54 – the major demographic most popular with advertisers.

The numbers are down 1% compared to May, According to The Daily Beast.

The latest data shows CNN’s daytime lineup is causing viewers to bleed, too.

Viewers following the network shrank 3% month over month in June to a total of 487,000 viewers per day – plus 2% to 104,000 viewers in the 25-54 age group.

CNN ratings have fallen despite intense focus on the ongoing hearings of the House Committee on the Capitol Riots on January 6, 2021.
Washington Post via Getty Images

During the week of June 13 to June 19, when The network focused extensively on the January 6 sessionsIt only drew an average of 480,000 viewers overall – a 13% drop from May’s numbers.

The week of June 13 marks the lowest daytime audience draw for CNN since November 2015.

Conversely, MSNBC, CNN’s main competition for liberal-leaning viewers, had a great month in June as viewers flocked to Comcast-owned outfits for coverage and Analysis of Parliament sessions.

MSNBC’s coverage of the daytime hearings garnered an average of 767,000 viewers, the second-largest number of primary cable channels. This is a 21% increase over the average daytime viewership in May.

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The network also has a total audience of 3 million who tuned in to watch sessions.

MSNBC’s prime time also benefited from the January 6 drama, with the network averaging 1.28 million viewers, which is good for second place.

In all, MSNBC had a 30% increase in primetime audience as well as a 23% increase in its daytime viewers for the month of June.

Both MSNBC and CNN track the king of news channel ratings, Fox News, which is owned by Fox Corp. , the sister company of News Corp.

Licht was chosen to lead CNN, succeeding Jeff Zucker, who resigned just weeks before the newly merged entity took over Discovery Warner Bros. Network reins and sister media properties.

Former executive producer of Stephen Colbert’s Late Night Show on CBS wants to steer CNN away from partisan commentary, stubborn commentary, and more toward hard news.

According to the news website Mediaite, Licht has instructed CNN producers to Avoid describing former President Donald Trump’s allegations of voter fraud during the 2020 elections as the “big lie”.

The CNN chief suggested that programs should signal instead Trump’s unsubstantiated allegations As “Trump Election Lies” or “Election Lies”.

Licht asserted that the use of the phrase “The Big Lie” essentially duplicates the “brand” of the Democratic Party and harms CNN’s objectivity in its coverage.

yacht is also CNN’s top broadcasters were reportedly spotted — including characters like Brian Stelter and Jim Acosta — to see if they can stick to the network’s new focus on less partisan coverage. Reporters who cannot adapt to CNN’s trend shift may be forced out.

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In addition, Licht directed CNN producers to contact the bottom Network use of “Breaking News” banners While covering live – a tactic adopted under Zucker’s watch.