October 2, 2022

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Apple raises App Store prices in some European and Asian countries

Apple raises App Store prices in some European and Asian countries

A man walks past an advertisement for Apple’s new iPhone 11 Pro at an Apple store in IFC, Central District, Hong Kong, China, October 10, 2019, after Apple on Wednesday removed an app used by Hong Kong protesters to track police movements from the app store. his own. Photograph: Athit Biraungmitha/Reuters

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Sept 20 (Reuters) – Apple Inc (AAPL.O) It said on Tuesday that it will raise prices for apps and in-app purchases from its own app store from next month across the eurozone and some countries in Asia and South America.

In a blog post, Apple said the new pricing, excluding auto-renewing subscriptions, will be effective October 5.

The American tech giant periodically adjusts its prices in different regions and cut prices for eurozone countries last year to adjust to currencies and taxes, Projection Prices for many applications start at 99 euro cents from 1.09 euro.

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Latest price hike Increases Those prices start at 1.19 euros.

The rapid rise in inflation, interest rates and energy prices this year has destabilized the yen, the euro and most emerging economies’ currencies. The euro has fallen this year to its lowest level in two decades, and has been stuck around parity against the dollar for weeks.

With the exception of the eurozone countries, price increases will hit Sweden and Poland in Europe. Japan, Malaysia, Pakistan, South Korea and Vietnam in Asia; Chile is in South America.

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Apple said that for some countries such as Vietnam, the price increase was due to new regulations on collecting taxes from consumers.

Apple, which launched its latest generation of iPhones earlier this month, is working to advance its services business to reduce dependence on its primary smartphones.

Revenue from Apple’s services business, which includes the App Store, has grown at a rapid pace in the past few years and is now hovering around $20 billion per quarter.

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Additional reporting by Maria Bonizath in Bengaluru and Subanta Mukherjee in Stockholm; Editing by Rashmi Aish and Susan Fenton

Our criteria: Thomson Reuters Trust Principles.